World life-style model JOE & THE JUICE and Serbian tennis star Novak Djokovic are becoming a member of forces to redefine purposeful well being, one sip at a time.
The worldwide idea recognized for its electrical vibes, killer tunes, and significantly nice sips, is proud to announce a strategic partnership with the tennis nice and Olympic gold medalist.
It’s greater than only a collaboration. Djokovic is stepping onto the court docket as a Well being & Wellness Ambassador and a shareholder, able to lend his champion mindset to the model.
“I’m proud to announce my new position as a Well being & Wellness Ambassador for JOE & THE JUICE,” mentioned Novak. “All through my profession, bodily and psychological wellness have been the inspiration of my efficiency on and off the court docket. From coaching and restoration to diet and mindset, I’ve discovered that what you place into your physique immediately impacts how far you’ll be able to push it. JOE & THE JUICE shares that very same dedication to wash elements, vitality, and stability. I’ve lengthy admired their contemporary, purposeful method to fuelling the physique and thoughts – whether or not it’s a pre-match juice or a mid-day reset. Collectively, we’ll be engaged on bringing purposeful wellness to extra individuals world wide.”
As an all-time report holder with 24-Grand Slam singles titles, and a world no.1 for a report 428 weeks, Novak is aware of what it takes to gasoline the physique and thoughts for achievement. These values resonate deeply with what JOE & THE JUICE stands for. Djokovic’s unapologetic method to residing nicely aligns intrinsically with Joe’s core values.
“We imagine in making better-for-you choices accessible and galvanizing a balanced and vibrant way of life,” mentioned Thomas Nørøxe, CEO of JOE & THE JUICE. “Bringing Novak into the Joe household means enhancing that philosophy and reaching much more individuals. He’s a worldwide icon who embodies well-being and authenticity – values central to who we’re. This partnership is about rising collectively and persevering with to empower individuals to raise their life-style.”
As this long-term partnership unfolds, Novak can be an lively participant throughout the JOE & THE JUICE world, contributing to model campaigns, providing helpful enter for product growth, and sharing his distinctive perspective on wellness and efficiency.
JOE & THE JUICE has at all times been about pushing boundaries. With Novak’s assist, they’re planting roots deeper, particularly by his involvement in growing the JOE & THE JUICE franchise in Serbia and in Montenegro. That is about bringing the distinctive Joe expertise to extra individuals than ever earlier than, beginning in a area near Novak’s coronary heart.
With a presence throughout 400+ areas worldwide, JOE & THE JUICE continues to broaden its footprint as the first health-centric life-style vacation spot.
