PADI has teamed up with a number of the high dive gear producers to launch a diver referral programme by which the company hopes to drive progress inside the trade.
The brand new ‘Refer A Buddy’ marketing campaign is much like earlier PADI initiatives encouraging scuba divers to recruit family and friends, with the incentives this time round taking the type of scuba gear and journeys in addition to course reductions.
‘PADI is investing in creating extra enterprise for our members and the diving trade as a complete, this time inviting scuba diving gear producers to participate, which they’ve enthusiastically joined,’ stated Kristin Valette Wirth, Chief Model and Membership Officer for PADI Worldwide.
‘It’s a real testomony to the energy and solidarity of the diving trade when so many stakeholders come collectively to help the necessity to stimulate enterprise for all. We’re stronger collectively, and the most recent diver referral marketing campaign demonstrates it.’
PADI says {that a} survey of its new divers indicated that word-of-mouth is the first affect in an individual’s determination to begin diving, with 52 per cent of recent PADI divers citing a buddy or member of the family as their supply of inspiration.
‘The referral programme faucets into the real pleasure divers really feel about sharing the underwater world with others,’ says Valette Wirth.
‘We’re making it straightforward and rewarding for divers of all ranges to ask family and friends into the world’s largest group of ocean lovers and rewarding them each step of the way in which.’
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How the referral programme works
Starting in June 2025, referrers and referees will probably be entered right into a prize draw for the possibility to win gear from dive gear producers together with TUSA, Fourth Aspect, SUUNTO, Garmin Worldwide and Shearwater Analysis.
Divers who refer a buddy or member of the family will even be entitled to a 20 per cent low cost off persevering with training programmes, and those who they refer will obtain a 20 per cent low cost off the Open Water eLearning course.
‘Garmin’s cutting-edge dive merchandise present the know-how and help adventurers must discover under the floor,’ stated Audra Ratliff, Garmin Director of Product Advertising.
‘We stay dedicated to serving to individuals pursue their passions and are proud to collaborate with PADI to create much more momentum and consciousness for the diving trade and provides divers the instruments to achieve even better depths collectively.”’
The newly up to date international referral programme means as of June 2025, PADI Divers can log into their PADI Account to ship referral hyperlinks to family and friends.
The referring diver will probably be entitled to:
- Obtain 20 per cent off PADI persevering with training eLearning when a buddy enrolls in an Open Water Diver eLearning course
- Earn one entry right into a month-to-month prize draw for brand new scuba gear for every buddy referred.
These new diver candidates which are referred will then:
- Obtain 20 per cent off a PADI Open Water Diver eLearning course when activating the referral hyperlink
- Earn one entry into the month-to-month prize draw of scuba gear
- Be eligible to refer others and earn extra entries.
As an additional incentive, all divers who refer a buddy will probably be mechanically entered into the grand prize competitors, wherein the diver who refers essentially the most new PADI Divers in 2025 will win a dive trip for 2 to any Sandals St Lucia property of their selecting for 5 days.
For extra info or to begin referring your family and friends, head to padi.com/dive-together
