DURHAM, NC – October 28, 2024 – Divers Alert Community® (DAN®) has introduced the launch of its new “Each Diver” advertising and marketing marketing campaign. Designed to advertise DAN membership by elevating consciousness of the group’s security packages and its confirmed monitor file of serving to divers, the marketing campaign options compelling storytelling by DAN members from each nook of the dive trade. Every member has a singular story, however they share a typical bond: 12 months after 12 months, all of them put their belief in DAN’s medical, security, analysis, and insurance coverage providers.
“Our ‘Each Diver’ marketing campaign just isn’t about a person, or one section of the trade,” mentioned DAN director of selling Steve Jamroz. “College students, dive professionals, explorers, freedivers, underwater photographers, technical divers, public security divers, leisure divers, and rebreather divers can all profit from having DAN on their facet.”
Six months within the making and that includes a various group of divers and medical professionals, the built-in advertising and marketing marketing campaign was filmed on each coasts of america. In March of this 12 months, DAN’s media workforce interviewed greater than a dozen members in Secaucus, New Jersey, and in the summertime one other dozen in California. Los Angeles-based sports activities and superstar photographer Erik Isakson was contracted to create iconic portraits of the members. DAN additionally solicited images and testimonials from members via open casting calls and acquired practically 1,000 responses.
“Our members have been so obsessed with collaborating on this marketing campaign,” mentioned DAN director of communications Brian Harper. “I believe that demonstrates an actual dedication to their very own security and the security of divers in every single place. Our members consider in our mission, they usually’ve given us an genuine technique to market it.”
“When a diver turns into a DAN member, it doesn’t simply profit them — the entire trade turns into stronger and safer,” mentioned DAN president and CEO Invoice Ziefle. “Membership opens channels of communication that permit us to succeed in the diver with academic messages and sensible data to boost their security. And we reinvest membership dues to fund our analysis and different dive security initiatives. It’s a win for everybody.”
Starting in November, the marketing campaign might be featured throughout print, digital, and social media channels all through the dive trade. In the event you’re already a member and know the significance of DAN membership, be sure your dive buddies do, too. Refer your buddy, and begin them on a path to a lifetime of protected diving. In the event you’re not but a member, learn the way DAN membership can assist you change into a better, safer diver.
About DAN
The world’s most acknowledged and revered dive security group, Divers Alert Community® (DAN®) has remained dedicated to the well being and well-being of divers for 45 years. The group’s analysis, medical providers, and global-response packages create an in depth community that helps divers with very important providers resembling damage prevention, training, and lifesaving evacuations. Yearly, lots of of 1000’s of divers around the globe look to DAN as their dive security group. Be a part of the DAN neighborhood or study extra at DAN.org.
