LIV Golf and HSBC have introduced a progressive partnership aimed toward additional rising the sport of golf worldwide.
HSBC is LIV Golf’s first partnership with a worldwide banking and monetary organisation. The multi-year partnership will span the whole lot of LIV Golf’s 14-event international season, in addition to help two of LIV Golf’s 13 groups, beginning at LIV Golf Andalucía July 11-13 at Actual Membership Valderrama.
This groundbreaking collaboration will additional HSBC’s deep dedication and historical past in rising the sport of golf. HSBC may also play a strategic function in supporting LIV Golf’s neighborhood partnerships technique that opens up alternatives and entry for the following technology of golfers, in addition to monetary literacy initiatives.
Barry O’Byrne, HSBC’s CEO of Worldwide Wealth and Premier Banking, stated: “We’re delighted to affix forces with LIV Golf and are actually excited to see what we will create collectively.
HSBC has greater than 20 years of legacy within the sport and we will’t wait to convey one other degree of pleasure to our shoppers and sport followers.
We’re wanting ahead to working with LIV Golf to proceed to draw new audiences to observe and play the sport. We’re proud to proceed to open up a world of alternative for golf, each on and off the course and have LIV Golf alongside us on this journey.”
“HSBC’s monitor report in supporting and advancing the sport of golf is inspiring and admirable, and we’re proud to welcome them into LIV Golf’s rising roster of worldwide companions,” stated Scott O’Neil, LIV Golf CEO.
“HSBC’s international footprint and ongoing presence in skilled tournaments align completely with our mission to construct the sport for the following period of gamers and followers.
Few sports activities leagues can declare a very international attain, making a partnership with HSBC a pure alignment in our pursuit of a shared imaginative and prescient.
We recognize HSBC’s confidence in supporting a few of the world’s largest stars as they introduce and showcase the game and its alternatives to new audiences worldwide.
Collectively, we’ve got a possibility to have interaction youthful followers, join via music, tradition, and innovation, and encourage the following technology, unlocking significant potential for each our manufacturers and the game we love.”
TEAM TIE UPS
In recognition of LIV Golf’s place as the one international golf league pioneering workforce golf, the partnership will embrace team-specific help for Crushers GC, captained by Bryson DeChambeau, and Majesticks GC, co-captained by Lee Westwood, Ian Poulter and Henrik Stenson.
HSBC may also grow to be the presenting companion of LIV Golf’s “9 to Play” broadcast section that can seem throughout each LIV Golf reside broadcast, with a possible attain of over 875 million households throughout greater than 120 worldwide markets.
“LIV Golf and Crushers GC ship each the sport and golf tradition to new generations and markets the world over with a aggressive spirit at our core. We’re proud to signify HSBC, a model that shares our perception in entry to golf and elite efficiency on a worldwide stage,” stated DeChambeau.
“HSBC has been a frontrunner in shaping the worldwide sport of golf for many years; this new partnership strengthens our workforce and reinforces the worldwide momentum behind LIV Golf; collectively, we’re constructing one thing particular that resonates far past the fairways. It is going to be an honour to put on the HSBC model as we signify Majesticks GC all over the world,” stated Westwood.
