It’s not talked about usually, however the mechanics of any OEM touchdown BIG title expertise is an attention-grabbing matter. I keep in mind the Rahmbo chase in late 2020 with Callaway turning into the eventual house (and the right one) for the two-time main champion.
No, it’s not all about cash people. Sure, that’s a part of it, however finally it comes right down to product and personnel. In late 2021, I keep in mind the chatter round who was going to signal Scottie Scheffler as on the time he was the #1 unsigned expertise. He had by no means received however commanded respect amongst gamers, caddies and reps. He additionally carried out properly within the 2021 Ryder Cup, going 2-0-1 and beating Rahm in singles 4 and three.
It was shortly after that Ryder Cup that the amount obtained turned manner up.
How TaylorMade signed Scottie Scheffler | Absolutely Outfitted
By:
Johnny Wunder
On this week’s episode of the Absolutely Outfitted Podcast, I went in a bit of deeper with TaylorMade Sports activities Advertising and marketing Supervisor Adrian Rietveld on the way it all went down, what rumors had been true and what was pretend information.
To be sincere, the distinction between what all of us thought versus what truly occurred is fairly attention-grabbing. Fact be instructed, I had no thought they’d signed him lengthy earlier than he truly received. On Tour ranges for these past the TM interior circle, that was type of the notion.
Figuring out that, the guess they took on Scottie could go down as the neatest signing in fashionable historical past.
Arduous to argue with 17 wins and 4 majors.
Watch the complete episode of Absolutely Outfitted on YouTube beneath.
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Johnny Wunder
Golf.com Editor
Johnny at present serves because the Director of Tools at Golf.com, contributing to platforms like Absolutely Outfitted Golf. Previous to this function, he was the Content material Advertising and marketing Supervisor at Callaway Golf, the place he led “Callaway Golf’s World of Wunder,” a platform devoted to in-depth golf tools content material. Earlier than becoming a member of Callaway, he was the Director of Authentic Content material and host of “The Gear Dive” podcast at GolfWRX.com. Past his skilled endeavors, Johnny is an avid golfer with a deep ardour for the sport, having performed since his youth in Seattle, Washington.