Florian Wirtz‘s No. 7 shirt has bought greater than some other after Liverpool formally launched their new Adidas residence and away kits with record-breaking gross sales.
Wirtz was introduced as Liverpool’s new No. 7 shortly earlier than the official launch of the new Adidas residence and away kits for the 2025/26 season.
For the reason that kits had been launched on August 1, no different participant’s shirt has bought extra.
Diogo Jota‘s No. 20 shirt – retired within the late striker’s honour however accessible for buy with income going to the LFC Basis – was the second-best vendor.
Liverpool have introduced the launch of their new Adidas kits as essentially the most profitable within the membership’s historical past, with orders from over 150 completely different nations.
Gross sales are up by over 700 p.c from final 12 months’s Nike equipment launch, boosted by the reopening of a new-look official membership retailer outdoors Anfield.
* Buy the brand new residence and away kits from the official LFC on-line retailer right here
When it comes to social engagement it’s also essentially the most profitable equipment launch within the Premier League forward of the 2025/26 marketing campaign.
Liverpool and Adidas have agreed a 10-year contract in what’s the third partnership of their historical past, with the German producer additionally supplying kits from 1985 to 1996 after which 2006 to 2012.
The deal is projected to be value significantly greater than the earlier settlement with Nike and can earn the membership a lot larger than the £60 million a 12 months reported.
Wirtz was among the many gamers used prominently throughout Liverpool’s advertising marketing campaign for the brand new purple residence and white away kits, alongside teammates Virgil van Dijk, Mohamed Salah, Curtis Jones, Ryan Gravenberch and Alexis Mac Allister.
Girls’s gamers Sofie Lundgaard, Jenna Clark and Fuka Nagano additionally modelled the kits for the August 1 launch.
Liverpool broke the British switch file to convey Wirtz to Merseyside from Bayer Leverkusen this summer season, with the attacking midfielder signed for £116 million.
It’s no shock that he’s instantly the preferred participant on the again of supporters’ shirts, significantly as it’s not unusual in relation to high-profile new signings.
Dominik Szoboszlai had the most-sold shirt within the 2023/24 season with Mac Allister third within the checklist behind Mohamed Salah.
* Buy the brand new residence and away kits from the official LFC on-line retailer right here
