For the final 45 years, Jeff Twiss has been a staple at Celtics video games.
The Celtics Vice President of Basketball Relations — who started his profession as an intern primarily tasked with driving then-head coach Pink Auerbach and labored his manner as much as turning into the Celtics’ lead public relations particular person — has solely missed 11 dwelling video games in 45 seasons.
On Friday, September fifth, Twiss will obtain one of many highest honors from the Naismith Basketball Corridor of Fame: the John W. Bunn Lifetime Achievement Award, an honor bestowed upon a global or nationwide determine who has contributed tremendously to the sport of basketball.
Exterior of enshrinement, it’s the most prestigious award introduced by the Corridor of Fame — and has traditionally gone to adorned coaches, former gamers, and different trailblazers.
Twiss realized he was chosen for the glory final February, after he acquired a name from the President of the Corridor of Fame, John Doleva. Instantly, he assumed that the decision signalled dangerous information. Maybe, one of many Celtics’ championship trophies at present on show in Springfield was stolen or broken — or worse.
So, when Doleva known as, Twiss tensed up.
“He goes, ‘How are you doing?’” Twiss mentioned. “I mentioned, ‘Good, is there something the matter?‘ He goes, ‘Oh, no. Are you sitting down?’
‘Then I mentioned, ‘Oh, one thing is the matter. I figured sitting down meant ‘Oh no.’ I anticipated the worst. And he mentioned, ‘No, no. I wish to announce the Bunn Award winner, and that’s you.’ And I form of went, ‘Are you certain you bought the proper man?’“
Doleva did have the proper man. Twiss, who has spent 45 years with the Celtics, was used to being the one to facilitate different folks’s awards, not his personal. However after a long time, it was time for his recognition.
Twiss grew up in Vermont and first deliberate on turning into a fitness center instructor. However, the Celtics had been all the time behind his thoughts.
“I used to be all the time impressed and fascinated,” Twiss recalled. “How come the Celtics stored successful? How they do it 12 months after 12 months after 12 months, and had some man on the bench who smoked a cigar after they obtained it near a victory. How did they do this? It was simply fascinating to me, the entire tradition of the Celtics again then.”
Ultimately, Twiss obtained an internship working with the staff.
“One among my duties was to drive Coach Auerbach round as a result of Pink and — God relaxation his soul — was a notoriously NASCAR System One driver,” Twiss mentioned. “He had no guidelines, no holds barred, 100 miles an hour, straight by means of. Should you’re in a manner, get out of the way in which. That was him driving.”
Twiss liked the chance to be across the staff, and so he labored towards getting a full-time job provide. Ultimately, Auerbach supplied him one: $10,500, two season tickets, and an organization automotive.
“I stood up, shook his hand, walked out of the room, mentioned, ‘Thanks very a lot,’ Twiss mentioned. ‘And [he was like] ‘Now, go get to work. Get out of right here.’ That was it. That’s how I obtained employed.”
Inside 45 years with the Celtics
Twiss has been part of 4 Celtics championships: 1984, 1986, 2008, and 2024. However, even within the years had been the staff struggled, he noticed that the particular Backyard ambiance didn’t waver.
“The vitality was nonetheless there,” Twiss mentioned. “And I praise the followers as a result of — I’ll para quote Larry Hen on this. He says, ‘You’ll be able to’t idiot Boston Celtics followers. They know if you’re giving an excellent effort or if you’re dogging it, and also you aren’t taking part in your greatest. So long as you give it an excellent effort, they’ll respect that. Win or lose.”
At the moment, Twiss manages the Celtics’ relationship with former gamers. He usually sends out a e-newsletter with updates on what alumni are as much as.
Final October, when the Celtics raised Banner 18, Twiss escorted a 96-year-old Bob Cousy onto the TD Backyard parquet.
“Somebody requested me, ‘You thoughts doing it? I mentioned, ‘Thoughts doing it? I’ll pay to do it. Inform me when and the place, I’m there. For Bob, I’d do something.”
Twiss chuckled, recalling the particular second: “After I was beginning to escort him out, he rotated and he goes, ‘Don’t mess this up.’”
At the moment, Twiss is engaged on a e book through which he’ll chronicle his a long time with the group.
“Nobody’s actually written from the attitude of being a entrance workplace worker, having the chance — to not boast or brag — for 20-some odd years, to drive Pink Auerbach round to varied engagements or preseason video games,” Twiss mentioned.
“After among the tales you’re going to learn, Noa, individuals are going to come back after me and placed on a straitjacket,” Twiss mentioned. They aren’t going to consider me that this occurred again within the period that it did, but it surely’ll be enjoyable when it’s on the market.”
In an in-depth interview on the You Received Boston podcast, Twiss mentioned the highs and lows of a 45-year profession, how the media panorama has modified, and extra. You’ll be able to watch the complete podcast right here.
